Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion
of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the
processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored
in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address,
amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to
our legitimate interests in ensuring the smooth operation of our website as well as improving our services.
Your data may be transferred to third countries outside the European Union for which an adequacy decision has been made by the EU
Commission. In the absence of an adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers will be
based on standard contractual clauses as appropriate guarantees for the protection of personal data, among other things, available at:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de
Contact
Responsible person
Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.
Proactive contact of the customer by e-mail
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.
Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you.
The data processing is for the purpose of making contact.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.
WhatsApp Business
If you communicate with us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited for this (4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you have your residence outside the European Economic Area, this
service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The purpose of the data processing is to handle and respond to your contact request. For this purpose we collect and process your mobile
phone number registered with WhatsApp and, if provided, your name and additional data to the extent provided by you. We use a mobile
device for the service, the address book of which stores exclusively the data of users who have contacted us via WhatsApp. Disclosure of
personal data to WhatsApp shall not take place unless you have already consented to this with respect to WhatsApp.
Your data are transmitted by WhatsApp to servers of Facebook Inc. in the USA.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in providing quick and easy communication as well as responding to your request. In this case, on grounds
relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you
and carried out on the basis of Article 6(1)(f) GDPR.
We will only use your personal data to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.
For more information on terms of service and privacy when using WhatsApp, please visit:
https://www.whatsapp.com/legal/#terms-ofservice
and https://www.whatsapp.com/legal/#privacy-policy.
Customer account Orders
Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a
GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your customer account will then be deleted.
Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your
order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent
the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract
with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service
providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every
case. The scope of data transmission is restricted to a minimum.
Your data may be transferred to third countries outside the European Union for which an adequacy decision has been made by the EU
Commission. In the absence of an adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers will be
based on standard contractual clauses as appropriate guarantees for the protection of personal data, among other things, available at:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de
Evaluations Advertising
Data collection when you post a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only in the scope
provided by you. The processing serves to allow you to comment and to display comments. By submitting the comment you agree to the
processing of the transmitted data. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can
withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the
withdrawal. You personal data will then be deleted.
On publication of your comment the name and email address you have enteredwill be published.
On submission of your comment your IP address will also be saved in order to prevent misuse of the comment function and to ensure the
security of our IT systems. By submitting the comment you agree to the processing of the transmitted data. The processing will be carried
out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the
legality of the processing carried out with your consent up to the withdrawal. Your IP address will then be deleted.
Käufersiegel customer rating tool
Our website uses the ‘Käufersiegel’ customer rating tool by Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig).
Following your order, we would like to ask you to evaluate and comment on your purchase with us.
We will write to you for this purpose via email, making use of the technical system of the provider of the ‘Käufersiegel’ rating tool in
processing the order.
As part of this, your data is processed either with your consent or on the basis of our legitimate interests.
Processing is carried out on the basis of Article 6(1)(a) GDPR with your consent, insofar as you have expressly consented to the receipt of
feedback requests. You can withdraw your consent at any time using the corresponding link in the email, without affecting the legality of the
processing carried out with your consent up to the withdrawal. Your email address will then be removed from the distributor.
Processing is carried out without your express consent on the basis of Article 6(1)(f) GDPR due to our justified interest in truthful, verified
evaluations of our services as part of direct advertising. For this purpose we send you a feedback request electronically for our own goods
or services which you have already purchased from us. Emails are sent to the address that we obtained from you in the course of selling a
good or service. The sending of feedback requests is subject to the proviso that you have not objected to the use of your email address.
You can object to this at any time by notifying us. You will find the contact details for exercising your right to object in our imprint.
You can also use the link provided in the feedback request. This will not involve any costs other than transmission costs at basic tariffs.
The personal data saved for this purpose in the technical system of the ‘Käufersiegel’ rating tool will be deleted three months after the
delivery of goods recorded for evaluation.
Shopauskunft customer review
We use the “shopauskunft.de” evaluation tool for our website, from Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig;
“Shopauskunft”).
Following your order, we would like to ask you to evaluate and comment on your purchase with us. For this reason, we will contact you via
email. When doing so, we will make use of a technical system known as “Rechtssichere Bewertungsanfrage (a type of evaluation request
that is legally sound, RBA)”. As part of this procedure, we will process the data pertaining to your order (order number/invoice number,
value of purchases and shipping costs) as well as your e-mail address. Processing is carried out on the basis of Article 6(1)(a) GDPR with
your consent, insofar as you have expressly consented to disclose your data and receive feedback requests.
You can withdraw your consent at any time using the corresponding link in the email or by sending us a message, without affecting the
legality of the processing carried out with your consent up to the withdrawal.For more information about data protection when using Shopauskunft,
please visit: https://www.shopauskunft.de/datenschutz.
Website logo for Google customer reviews
The website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) is
integrated into our website.
The integration serves to display the number and results of our reviews previously received from Google and to advertise participation in
this program. In order to display the logo on our website and to show you personalised advertisements on Google, Google uses cookies. In
so doing, among other things your IP address is processed and transmitted to Google. Your data may be transmitted to the USA. For the
USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual clauses
as appropriate guarantees for the protection of personal data, available at: https://privacy.google.com/businesses/controllerterms/.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. Processing of your personal data is carried out on the
basis of Article 6 para. 1 lit. f GDPR due to our outweighing legitimate interest in the optimal marketing of our range by displaying customer
reviews which have already been received. On grounds relating to your particular situation, you have the right to object at any time
to this processing of personal data concerning you. You can deactivate personalised advertising in Google’s advertising settings. You
can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. Alternatively, you can prevent the use of
cookies by third parties by accessing the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and
following the further opt-out instructions specified there.
For more information on terms of service and privacy when using Google customer reviews, please visit
https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and https://policies.google.com/privacy?hl=de
Google customer reviews opt-in module
We use the Google Customer Reviews rating tool of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”)
for our website.
Following your order, we would like to ask you to evaluate and comment on your purchase with us. For this reason, we will contact you via
email. When doing so, we will make use of the survey-opt-in-module from Google. In the process, the following information, among others,
may be processed and transmitted to Google: Order details (e.g. order ID, country of delivery, expected delivery date, GTIN of the ordered
products) and your email address. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is
available. The data transfer will be based, inter alia, on standard contractual clauses as appropriate guarantees for the protection of
personal data, available at: https://privacy.google.com/businesses/controllerterms/.
Processing is carried out on the basis of Article 6 para. 1 lit. a GDPR with your consent, insofar as you have expressly consented to
disclose your data and receive feedback requests. You can withdraw your consent at any time effective going forward without affecting the
legality of the processing carried out with your consent up to the withdrawal.
For more information on terms of service and privacy when using Google customer reviews, please visit
https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and https://policies.google.com/privacy?hl=de
Use of your personal data for the sending of postal advertising
We will use your personal data (name, address) that we have received in the process of the sale of goods or services to send you postal
advertising, unless you have objected to this use. The provision of these data is necessary for conclusion of an agreement. Failure to
provide it will prevent the conclusion of any agreement.
The processing will be carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in direct advertising. You
can object to this use of your address information at any time by contacting us. You will find the contact details for exercising your
right to object in our imprint.
Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you
have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw
your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can
unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be
removed from the distributor.
Use of your email address for mailing of direct marketing
We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our
own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must
provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing
will be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your
email address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You
can also use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.
Shipping companies Merchandise management
Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the
order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be
carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the
transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.
Use of an external merchandise management system.
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose
your personal data as collected in the course of the order will be sent to WooCommerce Stock Manager.
Payment service providers
Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en
Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical
settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each
individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved
may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this
website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser
to be recognised again after a page change.
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the
website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
Personal situation.
Use of Consentmanager
Our website uses the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden;
“Consentmanager”).
The tool enables you to grant consents to data processing via the website, in particular the placing of cookies, and to make use of your
right of revocation for consents already granted.
The processing of data serves the purpose of obtaining necessary consents for data processing and to document these, thereby complying
with statutory obligations.
Cookies may be deployed for this purpose. In this process the following information, inter alia, can be collected and transmitted to
Consentmanager: Date and time of the page retrieval, information on the browser and device you are using, anonymised IP address, opt-in
and opt-out data. This data will not be forwarded to other third parties.
The data processing is carried out on the basis of Article 6(1)(c) GDPR to comply with a legal obligation.
More information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php
Analysis Advertising tracking
Use of the Google Analytics
Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA; “Google”). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google
responsible for processing your data and for compliance with the applicable data protection legislation.
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes. Google will use this
information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to
provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can
be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the
pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted
from your browser within the scope of Google Analytics is not associated with any other data held by Google. Google Analytics uses
technology such as cookies, web storage in the browser, and tracking pixels which enable an analysis of your use of the website. The
information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored
there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available at:
https://policies.google.com/privacy/frameworks. Both Google and the US government authorities have access to your data. Google may
combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other
information Google has about you.
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the
European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address
be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is based on
Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. On grounds
relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you.
You can also prevent the collection of the data (including your IP address) generated by Google Analytics and related to your use of the
website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the
following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent the data collection and storage by Google Analytics across
multiple devices you can place an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You
need to implement the opt-out on all systems and devices that you are using, so that this works comprehensively. If you delete the opt-out
cookie, requests will be transmitted to Google again. When you click here the opt-out cookie will be placed: Deactivate Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at
https://policies.google.com/technologies/cookies?hl=de.
Use of Facebook Pixel
Our website uses the remarketing function “Custom Audiences” by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA;
“Facebook”).
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is
integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the
respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to
this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for
compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the
service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal
data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data
subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to
the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data
protection concerns Facebook Ireland’s obligations under the joint processing agreement.
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s
servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this
information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised,
interest-related Facebook ads.Your data may be transmitted to the USA.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 15 para. 3 p. 1 TMG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Facebook’s collection and use of data and your associated rights and options for protecting your
privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
Use of Google Ads conversion tracking
Our website uses the online marketing program “Google Ads”, including conversion tracking (evaluation of user actions). Google conversion
tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity,
do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the
cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every
Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the
total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However,
they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/
Use of Google AdSense
Our website uses the AdSense function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website
with targeted, interest-related advertising.
This function displays personalised, interest-related adverts from the Google display network to visitors to the website. Google Analytics
uses cookies, which make it possible to analyse your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. Google may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of
Google. On no account will Google associate your IP address with other Google data.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/
Use of the remarketing or “similar target groups” function by Google Inc.
Our website uses the remarketing or “similar target groups” function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of
website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit
another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and
information interest into account.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at:
https://www.google.com/privacy/ads/
Use of the Pinterest tag
We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland “Pinterest”) on our
website.
The application serves to address the visitor to the website with interest-related advertising on the social network Pinterest. We have
implemented Pinterest’s conversion tag on our website for this purpose. This tag sets up a direct connection to Pinterest’s servers when you
visit our website. This informs the Pinterest server which of our web pages you have visited. Pinterest associates this information with your
personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalised,
interest-related Pinterest ads. If you reach our website via a Pin on the Pinterest social network, a cookie for conversion tracking is placed
on your computer. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal
identification. If you visit certain pages on our site and the cookie has not expired, we and Pinterest may recognise that you have clicked the
Pin and been directed to that page. The information collected using the conversion cookie serves the purpose of producing conversion
statistics and thereby optimising our website. These can involve the processing of, among other things, the following information: Total
number of users who clicked one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product
pages), search queries on our website, your shopping cart contents, completed transactions. Your data may be transmitted to the USA. For
the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual
clauses as appropriate guarantees for the protection of personal data, available at:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 15 para. 3 p. 1 TMG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Pinterest’s collection and use of data and your associated rights and options for protecting your
privacy in Pinterest’s privacy policy: https://policy.pinterest.com/de/privacy-policy.
Plug-ins
Use of the Google Tag Manager
Our website uses the Google Tag Manager from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If
you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4,
Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation. This application manages JavaScript tags and
HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based
design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does,
however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the
terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html
Use of social plug-ins
Our website uses social network plug-ins. The integration of social plug-ins and the data processing associated with this serves the purpose
of optimising the advertising for our products.
The integration of social plug-ins involves a connection between your computer and the servers of the service provider of the social network
which then instructs your web browser to display the plug-in on that web page, provided you have expressly consented to this. In this
process, both your IP address as well as the information on which web pages you have visited will be transmitted to the provider’s servers.
This happens regardless of whether you are registered with or logged into the social network. The information is transferred even if users
are not registered or logged in. Should you be connected simultaneously with one or more of your social network accounts, the collected
information may also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the appropriate
button), this information will also be assigned to your user account. You can therefore prevent this assignment by logging yourself out
before visiting our website and before activating the button for your social media accounts.
The processing is carried out on the basis of Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without
affecting the legality of the processing carried out with your consent up to the withdrawal. The following social networks are integrated in our
website through social plug-ins. You can find more detailed information on the scope and purpose of collection and use of the data and
your associated rights and options for protecting your privacy in the provider’s privacy policy via the link.
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is
integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the
respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to
this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for
compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the
service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal
data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data
subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to
the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data
protection concerns Facebook Ireland’s obligations under the joint processing agreement.
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/en/privacy-policy
Use of social plug-ins via “Shariff”
Our website uses social network plug-ins. We use data protection-compliant “Shariff” buttons to ensure that you retain control over your
data.No connection is made to the social network servers and no data submitted without your explicit consent. “Shariff” was developed by
specialists at the computer magazine c’t. It enables more personal privacy in the network and replaces the usual social network “share”
buttons. You can find more information on the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click the buttons a pop-up window appears, allowing you to log on with the relevant provider using your data. It is only after you
actively login that a direct connection to the social network is set up. By logging in, you give your permission for the transfer of your data to
the respective social media provider. At this time, information such as your IP address and which websites you have visited is transmitted.
Should you be connected simultaneously with one or more of your social network accounts, the information collected is also assigned to
your corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our website and before
activating the button for your social media accounts. The social networks listed below are integrated with the “Shariff” function. You can find
more detailed information on the scope and purpose of collection and use of the data, your associated rights and options for protecting
your privacy in the provider’s privacy policy via the link.
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/en/privacy-policy
Use of social plug-ins via the “2-click solution”
Our website uses social network plug-ins via the “2-click solution”. No connection is made to the social network servers and no data
submitted without your explicit consent.Standard integration of plug-ins set up a connection between your computer and the provider’s
servers when you call up pages on our website which contain such a plugin, allowing the plug-in to be shown on the web page by a notice
sent to your browser. Both your IP address and the fact that you have visited our web pages are transmitted to the provider’s servers. This
happens regardless of whether you are registered with or logged into the social network. The information is transferred even if users are
not registered or logged in. If you are also logged into the social network, this information is also assigned to your user profile. When you
use plug-in functions (e.g. activate the button) this information is also assigned to your user account, which you can only prevent by logging
out before using the plug-in. To ensure that you retain control over your data we have decided to initially deactivate the corresponding
button. This is shown by the greyed-out button. No connection is made to the social network servers and no data submitted without your
explicit consent – in the form of activation of the button.Only when you activate the button does it become active (highlighted) and set up a
direct connection to the social network’s servers.By logging in, you give your permission for the transfer of your data to the respective social
media provider. At this time, information such as your IP address and which websites you have visited is transmitted. Should you be
connected simultaneously with one or more of your social network accounts, the information collected is also assigned to your
corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our website and before
activating the button for your social media accounts.
The social networks listed below are integrated with the “2-click function”. You can find more detailed information on the scope and purpose
of collection and use of the data, your associated rights and options for protecting your privacy in the provider’s privacy policy via the link.
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025,USA)
http://instagram.com/legal/privacy/
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA):
https://policy.pinterest.com/en/privacy-policy
https://help.pinterest.com/de/articles/personalization-and-data
Use of Facebook Connect
Our website uses the single sign-on function Facebook Connect from Facebook Ireland Ltd. (Grand Canal Harbour, Dublin, D02, Ireland;
“Facebook”).
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is
integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the
respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to
this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for
compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the
service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal
data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data
subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to
the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data
protection concerns Facebook Ireland’s obligations under the joint processing agreement.
This function enables website visitors to log on to the website via their already existing Facebook account. The processing of data serves
the purpose of verification during registration, personalisation, and for interest-related advertising. To offer this function on the website a
connection to the Facebook servers is established. Cookies are used for this purpose. In this process the following information, inter alia,
can be collected and transmitted to Facebook: IP address, browser information, referrer URL (website via which you accessed our website),
location data. This happens regardless of whether you are registered with or logged into the social network. The information is transferred
even if users are not registered or logged in. Should you be connected simultaneously with one or more of your social network accounts,
the collected information may also be assigned to your corresponding profiles. You can therefore prevent this assignment by logging
yourself out before visiting our website and before activating the button for your social media accounts. Your data may be transmitted to the
USA.When using the single sign-on function, the Facebook profile of the website visitor is connected with a customer account for this website. In
this case we receive personal data of the user through Facebook, as stated in the login process. This can include the following information,
inter alia: Name, address, public profile information (e,g, name profile picture, age, gender), email address, friends list, “Likes” information.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate
interest in the needs-based design of the website. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Use of Google reCAPTCHA
Our website uses the reCAPTCHA service by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your
habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google
which is responsible for processing your data and for compliance with applicable data protection laws.
The request serves to distinguish whether the input was made by a human or automatic machine processing. For this purpose your input
will be transmitted to Google and used by them further. In addition, the IP address and any other data required by Google for the
reCAPTCHA service will be transferred to Google. This data will be processed by Google within the EU and potentially also in the USA.
Processing is carried out on the basis of Article 6(1)f) GDPR due to our legitimate interest in protecting our website from automated spying,
misuse and SPAM. On grounds relating to your particular situation, you have the right to object at any time to this processing of
personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can find more detailed information on Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Use of Google invisible reCAPTCHA
Our website uses the invisible reCAPTCHA service by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This serves to distinguish whether the input was made by a human or automatic machine processing. In the background, Google collects
and analyses usage data which is also used by invisible reCaptcha to distinguish between regular users and bots. For this purpose your
input will be transmitted to Google and further used there. In addition, the IP address and, where applicable, other data required by Google
for the invisible reCAPTCHA service will be transmitted to Google. This data will be processed by Google within the European Union and,
where necessary, also in the USA.
The processing is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in protecting our website against automated
spying, misuse and SPAM. On grounds relating to your particular situation, you have the right to object at any time to this
processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can find more detailed information on Google reCAPTCHA and the associated data privacy policy at:
https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Use of Cloudflare
On our website, we use the Content Delivery Network, Cloudflare CDN of Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA;
“Cloudflare”). This is a supraregional network of servers in different data centres with which our web server connects and via which certain
contents of our website are delivered.
The purpose of the data processing is to optimise the loading times of our website in order to make our offer more user-friendly.
This can involve the collection of, among other things, the following information: IP address, system configuration information, information
about the traffic from and to customer websites (server log files).
Your data may be transmitted to the USA.
Processing is carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in needs-based and targeted
design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of
your personal data and carried out on the basis of Article 6(1)(f) GDPR.
For more information about privacy when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/.
Use of All In One WP Security & Firewall
On our website, we use the security plug-in “All In One WP Security & Firewall” from Tips and Tricks HQ.
The data processing serves the purpose of increasing the security and protection of our website and to detect security gaps. To this end,
cookies may be used to collect user data such as your IP address. The data is only stored on our servers. The data will not be passed on to
third parties.The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG (German Teleservices Act). The processing of your
personal data is based on Art. 6 para. 1 lit. f GDPR out of our predominantly legitimate interest in protecting our website from automated
espionage, misuse and SPAM. On grounds relating to your particular situation, you have the right to object at any time to this
Processing of personal data concerning you.
You can find more information on data processing when using the plug-in at
https://de.wordpress.org/plugins/all-in-one-wp-security-andfirewall/
and https://www.tipsandtricks-hq.com/wordpress-security-and-firewall-plugin.
Use of GoogleMaps
Our website uses the function for embedding Google Maps by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
“Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors
to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in
the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at
any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s privacy policy at
https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection centre, allowing you to
administer and protect the data processed by Google.
Use of YouTube
Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
“YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy mode” is enabled here. This prevents
YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by
YouTube. Your data may be transmitted to the USA.
The data processing is carried out on the basis of Article 6(1)(f ) GDPR due to our legitimate interest in the needs-based and targeted
design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of
personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your
privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).
Using Vimeo
Our website uses plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) to integrate videos into the
“Vimeo” portal.
If you access pages on our website that contain this kind of plug-in, this will generate a connection to the Vimeo server and indicate the
plug-in on the site by means of a message in your browser. Information such as your IP address and which websites you have visited will be
transmitted to the Vimeo server.
If you are logged into Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g.
starting a video by pressing the appropriate button), this information will also be assigned to your Vimeo account.
Your data may be transmitted to the USA.
The data processing is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in the needs-based and targeted
design of the website and the legitimate interest of Vimeo in market analysis and improving its services appropriately and in a targeted
manner. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal
data concerning you and carried out in accordance with Article 6(1)(f) GDPR.If you would not like Vimeo to directly assign
the information collected to your Vimeo account, you must log out of Vimeo before you visit our site.
Further information on the purpose and scope of enquiry and continued use and processing of the data by Vimeo and your associated
rights and options for protecting your privacy can be found in the Vimeo data privacy policy: https://vimeo.com/privacy
Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves to facilitate the consistent display of fonts on our website. In order to load the fonts, a connection to Google
servers is established when the page is accessed. Among other things, your IP address and information about the browser you are using
will be processed and transmitted to Google. This data is not linked to your Google account. Your data may be transmitted to the USA. For
the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual
clauses as appropriate guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is based on
Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right,
for reasons relating to your personal situation, to object at any time to this processing of your personal data according to Art. 6
para. 1 lit. f GDPR by contacting us.
You can find more detailed information on the data processing and data protection at https://www.google.de/intl/de/policies/ and at
https://developers.google.com/fonts/faq.
Use of Adobe Fonts
We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; “Adobe”)
on our website.
The data processing serves to facilitate the consistent display of fonts on our website. In order to load the fonts, a connection to Adobe
servers is established when the page is accessed. In the process, your IP address and information about the browser and operating system
you are using are processed and transmitted to Adobe. Your data may be transmitted to third countries, such as the USA and India. For the
USA and India, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard
contractual clauses as appropriate guarantees for the protection of personal data, available at:
https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is based on
Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right,
for reasons relating to your personal situation, to object at any time to this processing of your personal data according to Art. 6
para. 1 lit. f GDPR by contacting us.
You can find more detailed information on the data processing and data protection at https://www.adobe.com/de/privacy/policy.html and at
https://www.adobe.com/de/privacy/policies/adobe-fonts.html.
Rights of persons affected and storage duration
Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with
the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have
agreed to further processing and use.
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction,
deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to
processing for the purposes of direct marketing, according to art. 21 (1) GDPR.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.
Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for
reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal
claims.
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection
is successful, we will no longer process the personal data for the purposes of direct advertising.
last update: 27.10.2020
